PR Strategy

re: COR's upcoming PR Strategy

I've already expressed my opinions on actual and wannabe PR flacks but it looks like the situation is about to get weird. Or weirder.[0].

Here are the city's options:[1]

1. do nothing. An often-overlooked option.
2. If blogger concerns are real and valid, address them. Win/win.
3. If blogger concerns are invalid, provide sufficient evidence and transparency to make that case. Win/Win.
4. Hire a Minister of Propaganda to run the infowar. Win/lose in the short term, lose/lose in the long term.

Reality check: if the customer wants an improved product do you listen to customer suggestions to make a better product, or do you hire someone to manage your brand and spin the current product?[2]

Cluetrain puts it this way: "You have two choices. You can continue to lock yourself behind facile corporate words and happytalk brochures. Or you can join the conversation."

bmouse,
guerilla capitalist


[0] as HST would say.
[1] I have left out some really unpleasant/counterproductive/stupid ones to avoid giving TPTB any ideas
[2] Extra value will be assigned to opinions expressed by those that have run their own businesses (especially here in Richardson).