Wednesday, August 25, 2010

RPL email newsletters

I attended one of the recent RPL focus groups. My tablemates indicated that the RPL had a rather extensive list of broadcast email lists.

Hmmmm. Hadn't seen those before.

Turns out they are called Bookletters on the main RPL page. The only other link to the email list page is on the left menu of the Calendar of Events page where they are called newsletters. I wonder if the lists would see more subscribers if they were called something more intuitive.

So I selected the ones I wanted and subbed. Each list sent its own "welcome" msg without requiring an opt-in. A bit sloppy, but better than nothing. I think email lists are an effective and cheap way to reach the residents.

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