A "gimme cap" is a cap with advertising that is given away to a customer. I will borrow that term and refer to a tshirt with advertising as a gimme shirt.
Here's my rant: if you're going to sell a gimme shirt, do it at cost. The customer is doing you a favor by directly advertising your business. They will also engage in discussions with folks that see the shirt and are either like-minded or curious. Heck, you should probably be giving the shirts to your loyal customers.
Under no circumstances should you sell an uninspired, garden-variety gimme shirt for $20. Seriously. This is an admission that You Just Don't Get It.
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